Doug WeeksSep 10, 20201 minWhat Should Reporting For Your Digital Channels Look Like In 2020Reporting tools both over the top and internal platform tools have come a long way. So where should you be as an agency or internal...
Doug WeeksSep 9, 20201 minWith Facebook Advertising Image Is EverythingIn general when creating Facebook newsfeed ads, image is really everything. It's very important to make sure your image can standalone...
Doug WeeksSep 8, 20201 minAre My View Conversions Valuable? We use a metric called “view to click ratio” - view conversions to click conversions. This is something you should look at if doing any...
Doug WeeksSep 4, 20201 minDigital Ad Waste - How Do I Find It?I have been managing digital campaigns since 2004 and I have now done forensics on 100's campaigns. In 99% of them there was waste from...