1.3 billion people use messenger every month with more unique users than the top 4 social platforms. 8 billion messages are sent between users and businesses every month with 89% of consumers wanting to message companies. This is a platform that cannot be ignored by marketers.
Now look at some more granular statistics.
- Messages from ChatBots have and 80% read rate, social media post have 3% read rate.
- Engagement is 30% on ChatBot and .16% on social media
- 94% of messages are read in first minute.
As you think about all of this in it totality you realize this area you have got to participate in. There is no advantage to delaying entry here. the platforms allow for a dynamic test , learn evolve cycle that allows you to learn how customers want to engage and deliver on it.
It’s not too late to get started and launch a ChatBot.