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Facebook is starting to offer NewsFeed Video Ads – Premium to select advertisers ” AKA clients with money to burn and agencies to help them burn it.” There selling them like TV using TGRP ” targeted gross rating points”. These ads will appear in newsfeed and auto-play without sound until clicked on. Going to really be a game of creative that gets clicks so in reality sold like TV not TV. Facebook already has newsfeed video ads, but obviously looking to target brand advertisers willing to spend from $600 to $2.5 Million with a new spin on an existing product. These are great things to show investors, as it is important to show they sell to brand advertisers and not just direct response types.

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