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Facebook NewsFeed Video Ads – Premium

Facebook is starting to offer NewsFeed Video Ads – Premium to select advertisers ” AKA clients with money to burn and agencies to help them burn it.” There selling them like TV using TGRP ” targeted gross rating points”. These ads will appear in newsfeed and auto-play without sound until clicked on. Going to really […]

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Power Editor Facebook Advertising Campaign Structure Change : Ad Sets

Facebook has been launching “ad sets” feature for last week or so. They hit our power editor this AM. Basically the short definition is they allow you to group ads by the audience you are targeting. This eliminates the need to create separate campaigns for each audience you want to target it you want to […]

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